When it comes to business, things are changing as fast as they do in the world of technology. What this means is that we’re constantly coming up with brand-new business models. The platform business model is one of the most successful. It’s even considered to be revolutionary by many experts in the field. One of its most innovative features is the fact that it allows the companies to be very flexible in terms of business space, equipment and inventory. Want to take advantage of all those positive changes? It might do you good to browse through case histories of already successful platforms. Here are three examples to get you started!
This company was established in 2009 by Garrett Camp, an entrepreneur who previously founded another company by the name of StumbleUpon. He started by thinking about what annoyed him – the fact that you had to pay a lot for a taxi ride. He got the idea of peer-to-peer transportation and made the prototype. When he first started, he only offered luxury cars for hire, wanting to lower the prices all the while. In 2012, he allowed private users to offer their own vehicles for a fee. This soon turned into a 35-cities operation and slowly transformed into Uber as we know it.
In 2007, Joe Gebbia and Brian Chesky found themselves in a bit of a financial trouble. They were suddenly unable to afford their apartment, which got them thinking. They soon decided to put an extra mattress in the living room, so they could rent it for a fee. A year later, they launched a website that allowed its users to book their accommodation with other private users. After they’d raised some money from investors, they were able to expand their offer to houses and even manors. And the rest is history.
Rentuu is a relatively new platform that provides its users with a catalog of stuff they can rent at lower prices. To make the deal even more tempting, they’ve thrown in delivery services in the package as well. Since there are a lot of people who want to save some money or simply prefer renting, they’ve chosen the perfect time to grow their idea into a business.